How to Maximize One-Day Shopping Events With 3 Easy Steps & Copywriting Tips

marketing sherpa – SUMMARY:  Special one-day offers are a staple for retailers, but many merchants don’t get the most out of their websites and email lists on those shopping days. See how a eretailer/manufacturer tested three offers and watched revenue jump 102% and conversions 29% for a Cyber Monday rollout.

CHALLENGE: Jessica Koster, Director, Ecommerce Marketing, Danskin, and her team were unhappy with their one-day online sales results heading into the year-end holidays. They wanted to map out a strategy to cash in on a really big sales day — specifically Cyber Monday, the Monday after Thanksgiving.“We knew we could improve our copywriting for the site, while making the experience more targeted and personalized,” Koster says. “We were looking to learn…See rest of the article at Marketing Sherpa >>

Top 12 Email Newsletter Mistakes Nearly Everyone Makes – Complimentary Download

marketingsherpa.com - Are you guilty of making one of the top 12 most common email newsletter mistakes? Probably. Our new 43-page report details each mistake and how to fix it, including mistakes in:

• Utterly deficient segmentation
• Lame ‘Welcome’ messages
• Repeating ad types

Click here to receive your PDF download (2.5MB): http://EmailMistakes08.MarketingSherpa.com

Delivery & Subject Line Tests Results

http://www.marketingsherpa.com/article.html?ident=30280

marketingsherpa.com – Why It’s Best to Test Your Own Email Practices – Delivery & Subject Line Tests Results

SUMMARY: Honing in on the best day of the week to send an email and writing great subject lines are always key ways to raise response rates. What to do? Test, of course. See how an eretailer tested their enewsletter for the best delivery day and a shorter subject line. And they got some surprises, too, which they turned into a happy opportunity to lift conversions 50%.

CHALLENGE
The Organic Dish was continually disappointed with their monthly enewsletter — particularly open and clickthrough rates — even after following industry best practices.“We had reached the point where we were malcontented about every aspect of our performance,” says Toby Hemmerling, Managing Partner, The Organic Dish. “I was certain that the general content wasn’t the culprit in terms of why we weren’t getting a better response.”Hemmerling’s enewsletter advertises updated menus for their organic meals, so it’s critical to revenue. He and his team questioned their email delivery day. Days that were early in the week, like Monday and Tuesday, seemed good for their email, but would one day or the other make much of a difference? They also wanted to know which was more important: a stronger call to action or shorter subject lines.

Read the rest of the article at:
http://www.marketingsherpa.com/article.html?ident=30280