EMF Case Study: Gaiam Email Promo

We at Email Marketing Feed (EMF) took a quick look at a recent promotion by Gaiam (http://www.gaiam.com). We’d love to see your thoughts on this promotion in our comments. Is there ways for Gaiam to improve their email? Thoughts what they are doing right?

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Delivery & Subject Line Tests Results

http://www.marketingsherpa.com/article.html?ident=30280

marketingsherpa.com – Why It’s Best to Test Your Own Email Practices – Delivery & Subject Line Tests Results

SUMMARY: Honing in on the best day of the week to send an email and writing great subject lines are always key ways to raise response rates. What to do? Test, of course. See how an eretailer tested their enewsletter for the best delivery day and a shorter subject line. And they got some surprises, too, which they turned into a happy opportunity to lift conversions 50%.

CHALLENGE
The Organic Dish was continually disappointed with their monthly enewsletter — particularly open and clickthrough rates — even after following industry best practices.“We had reached the point where we were malcontented about every aspect of our performance,” says Toby Hemmerling, Managing Partner, The Organic Dish. “I was certain that the general content wasn’t the culprit in terms of why we weren’t getting a better response.”Hemmerling’s enewsletter advertises updated menus for their organic meals, so it’s critical to revenue. He and his team questioned their email delivery day. Days that were early in the week, like Monday and Tuesday, seemed good for their email, but would one day or the other make much of a difference? They also wanted to know which was more important: a stronger call to action or shorter subject lines.

Read the rest of the article at:
http://www.marketingsherpa.com/article.html?ident=30280

6 Steps to Coordinate Email & Search

marketingsherpa.com – Case Study #CS821: How Auto Dealer Tripled Leads – 6 Steps to Coordinate Email & Search

SUMMARY: When you need to get leads fast, an email campaign that is part of an integrated multichannel strategy is hard to beat.

A car dealership used triggered emails, search ads, a microsite and incentives to drive 276.7% more leads through the door. Online-generated purchases jumped more than six times.

CHALLENGE
With dozens of other Chevrolet dealers vying for the same customers in the saturated marketplace of northern New Jersey, Todd Smith, General Manager & Partner, D&C Chevrolet, knew he had to get a leg up on the competition. Not to mention the fact that the dealership was operating in the red, and getting it in the black wasn’t going to be easy.

“One of our main goals was to return the dealership to profitability and sell it back to General Motors, so we could begin selling a different line of cars with much-better margins on the same physical location,” Smith says. “There were 49 other Chevy dealers in my local area. It was an extremely fragmented marketplace. Since we couldn’t mass-advertise like some competitors, we had to find something with more of a direct marketing, grassroots touch.”

To find out what he was up against, Smith personally scouted out the competing dealerships. Nearly every one had either a better location or more vehicles to choose from. Next, he emailed his competitors. Half didn’t reply to his request for information, while those who did lagged in their response.

Smith realized he had found a potential edge: using an online lead generation strategy that hadn’t been tapped for the dealership. more…