How to Maximize One-Day Shopping Events With 3 Easy Steps & Copywriting Tips
February 27, 2008 marketing sherpa - SUMMARY: Special one-day offers are a staple for retailers, but many merchants don’t get the most out of their websites and email lists on those shopping days. See how a eretailer/manufacturer tested three offers and watched revenue jump 102% and conversions 29% for a Cyber Monday rollout.
CHALLENGE: Jessica Koster, Director, Ecommerce Marketing, Danskin, and her team were unhappy with their one-day online sales results heading into the year-end holidays. They wanted to map out a strategy to cash in on a really big sales day — specifically Cyber Monday, the Monday after Thanksgiving.“We knew we could improve our copywriting for the site, while making the experience more targeted and personalized,” Koster says. “We were looking to learn…See rest of the article at Marketing Sherpa >>
